The Threshold

January 26, 2010

Every. Thing. Changes. Tomorrow.


Publishers Versus Readers

January 26, 2010

Avid Readers Want Both eBooks and Print Books

He also noted that a staggering two-thirds of avid readers surveyed were 45 or older. In contrast, only 28 percent were in the 18+ bracket. Publishers face two unique challenges: keeping the baby boomer readers as they retire and building new readers with a younger generation.

Boldfaced emphasis added by me.

I did that here: Apple’s iSlate Gives Book Publishers False Hope

What I have to add is this:

People grow up. Those who grow up with any sort of impulse towards self-direction and initiative understand that reading is important. They also grow up to understand that people need to be paid.

What I said in the prior post still stands, generally. Instead of selling to an existing — and shrinking — pool, enlarge it:

In a London pub, Studs meets a Welsh miner from the Rhondda Valley. “You’re from Chicago; you must know Nelson Algren.” Whiskey flows. Then the old boy sings out the titles of all Algren’s books in a mellifluous Welsh accent. — R.I.P. Louis “Studs” Terkel

Boldfaced emphasis added by me.

How the hell was that miner reached?


Apple Wednesday January 27, 2010 Preview

January 25, 2010

Not a timeline; an aggregation:

1) New version of iWork
– demonstrated on a conventional Mac
– later demonstrated on the iSlate/iPad
– then demonstrated on the iPhone
– digital book creation demonstrated — writers pay attention to this!

2) iSlate/iPad
– new UI demonstrated
– gaming demonstrations
– video demonstration
– eBook demonstration
– digital book demonstration — with a sample from Disney

3) iSlate/iPad dock
– with surprises

4) Apple Digital Book Store
– Children
– Young Adult
– Adult

5) New iWork.com
– collaboration features via iSlate/iPad

And one hell of a surprise.

Sales for the first year of iSlate/iPod will exceed sales of all models of Macintosh combined for that year, at least in the U.S..


Philip R. Cable: Make Movies That Make Money!

January 23, 2010

Make Movies That Make Money! — The Low-Budget Filmmaker’s Guide to Commercial Success by Philip R. Cable

The term “low-budget” can refer to anything from a $10 million indie flick to a student film produced on borrowed equipment with little or no money. Low budget filmmakers can range from seasoned auteurs attempting to shed the shackles of major studio control to novice talents trying to break into the industry.

Designed for would-be filmmakers of all experience levels, this book explains how to make a good, commercially successful, low-budget movie in the current multi-million dollar Hollywood climate. The purpose is not only to show how to get movies made and distributed, but also how to maximize a film’s potential for significant profit.

Written in practical, understandable terms, the book covers everything from commercially viable genres to the most efficient film and video formats, along with tips on hiring stars, pursuing investors, distributing and marketing a film, and keeping track of expenses.

Philip and I have spoken to one another now and again since the late 1970s.

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The Internet Lets Us Learn From A Master

January 23, 2010

The Cute Way To Offend Delicate Sensibilities

Look how Goddamned weird this is.

What a post!

Genius master animator John Kricfalusi posts stills from a Bob Clampett Looney Tunes cartoon, pointing out nuances we civilians never would — and on top of it all, he’s also seeing things he never noticed before!

I don’t know if John K uses a Mac. I hope so. I sooooo want him to do a digital book as only he can. He’d blast publishing into somewhere else in one damned shot!

Previously here:

Respect The Artist!


Digital Books: From “The Kiss” To “Avatar”

January 22, 2010

Anyone who saw this:

The May-Irwin Kiss (Edison, 1896)

Would have never been able to imagine it would — or ever could — someday become this:

Avatar: The Movie (New Extended HD Trailer) (2009)

With digital books — Vook, Enhanced Editions, et al — we are at the stage of The Kiss.

But it will take us faster to get to the Avatar stage because we have more prior knowledge — and technology — than Edison’s crew did at the beginning of moving pictures.


Writer 3.0 For Book 3.0

January 22, 2010

Imagine’s “Transmedia Storytelling” Deal

“Studios gobbled up pre-branded properties like Asteroids and Battleship, but as an exec I would hear pitches from writers and see nobody coming with visuals, and there was nobody at the studio managing intellectual properties over all divisions,” Kadison said.

Boldfaced emphasis added by me.

I really hate the term “transmedia.” I hope we’re not stuck with that. I also hated “multimedia” too, by the way (and strange it was never applied to comic books first — or at all!). People think a new buzzterm is like a magic wand that can automagically create something.

Anyway.

In a prior blog I did a few posts about what I was calling “Writer 2.0.”

Well, the Axis of eCrap (formerly Axis of E) — eInk, ePub, eBook — is coming to its deserved end. And so is Writer 2.0.

In its place will be digital books. And Writer 3.0.

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