I don’t know why this should shock anybody.
Still, it makes the PDF press release [PDF link] title all the more ironic:
Adobe and Barnes & Noble Join Forces to Standardize eBook Technology
“By standardizing on EPUB and collaborating with Adobe on a content protection standard based on Adobe technology, Barnes & Noble is delivering the richest range of content available, across a broader array of devices than anybody else,” said William J. Lynch, president of Barnes & Noble.com. “Consumers can feel confident that when they buy their digital content from BN.com, they can read it on more devices than any other bookstore.
Boldfaced emphasis added by me.
Let me parse this.
By standardizing on EPUB — ah, good! Everyone except Kindle is on the same page now. ePub for everybody! You can buy ePub here, there, and even everywhere — at Barnes & Noble and all other ePub-pusher storefronts — and it will run on anything that uses ePub.
Um, no.
Because of this:
they can read it on more devices than any other bookstore — the key words are devices and bookstore. Meaning, those devices must run the software of the bookstore, meaning Barnes & Noble.
Which then makes the next sentence in that press release an outright lie:
This collaboration with Adobe further delivers on our commitment to provide the digital content our customers want, anytime, anywhere and on whatever device they choose.
Boldfaced emphasis added by me.
What if I choose a Sony Reader? Or a Cooler? Or Astak?
Out of luck.
Because of this:
Adobe is integrating Barnes & Noble’s eReader social content protection technology into Adobe Content Server, Adobe Reader Mobile SDK and, eventually, into Adobe Digital Editions.
Boldfaced emphasis added by me.
Barnes & Noble’s eReader social content protection technology — this is the eReader DRM feature, which places the eBook buyer’s name and credit card number in the eBook file. So, if you pass that file on, there’s your name and credit card number for everyone to see.
No other device aside from the Nook and those running the Barnes & Noble eReader software can deal with this form of DRM.
ePubs purchased at Barnes & Noble will “stay in Barnes & Noble.”
The only hope is that as other manufacturers — Sony, et al — update their device firmware, they will add this method of DRM to it.
It’s not just device firmware, either: Adobe Digital Editions and Sony Library will both require updating too to handle this.
In summary: The Nook can read ePub with the special (for now) Barnes & Noble “social DRM” as well as all other Adobe DRM ePub files (from public libraries or bought even from Sony’s Reader Store). The reverse is not true: No device other than the Nook right now can process the new “social DRM” scheme the Nook uses.
When will ePub again be “universal?” Adobe says by the end of 2010.
How’s that for a hell of a wait?
Additional: