“Studios gobbled up pre-branded properties like Asteroids and Battleship, but as an exec I would hear pitches from writers and see nobody coming with visuals, and there was nobody at the studio managing intellectual properties over all divisions,” Kadison said.
Boldfaced emphasis added by me.
I really hate the term “transmedia.” I hope we’re not stuck with that. I also hated “multimedia” too, by the way (and strange it was never applied to comic books first — or at all!). People think a new buzzterm is like a magic wand that can automagically create something.
In a prior blog I did a few posts about what I was calling “Writer 2.0.”
Well, the Axis of eCrap (formerly Axis of E) — eInk, ePub, eBook — is coming to its deserved end. And so is Writer 2.0.
In its place will be digital books. And Writer 3.0.
If you do only words, you better start hooking up with people who can do visuals.
Because let me tell you this right now: You absolutely positively do not want a publisher to “enhance” your words. They are already crying about how they are “owed” something for salaried business services — can you imagine how much they think they’ll be “owed” for “enhancing” your words?
And at some point you will want your rights reverted.
What a nightmare that will be: You can have your words back for free. Do you want the “enhancements” your former publisher did too? That’s going to cost you.
In other words, if your “enhanced” work — with publisher “enhancements” — becomes a best-seller, it will always be locked-in to that one publisher. Because that will be seen as the “definitive” version in everyone’s mind. And future rights-reverted editions with your enhancements will be seen as “something else.”
You better get visual fast. You better go beyond words fast. Or get people who will help you do that and sort out the issues of rights on your own.
Anything else will leave you open to grief.