If you are not visiting the blog of Bob Lefsetz daily, you need to deduct at least ten points from your IQ self-estimation. Because reading Lefsetz will automatically add ten points.
While all of the particulars are not applicable to writers, so many of them are that it’s worth your time to not simply read this post — but to thoroughly study it.
It shows the kind of work that will separate those who have a chance of success from those who will guarantee their own failure.
At Topspin we generally talk about three stages of development:
1. Creating awareness
2. Making connections
We sometimes hear artists complain: “Dammit! I’m not selling anything!” Usually it’s a result of skipping straight to #3 above and not concentrating enough on #1 and #2.
Boldfaced emphasis added by me.
And they’ve opened my eyes to one thing I’ve complained about in the past: asking for an email address.
I’m no longer going to complain about that. It makes sense to me now.
Go read or perish.