That classic line from twisted genius Edward D. Wood. Jr. perfectly characterizes what apparently transpired at a panel called New Think for Old Publishers at the SXSW conference.
Read these and laugh — or cry.
Booksquare: New Think? Not So Much
Medialoper: Traditional Publishers Crash (and Burn at) SXSW
William F. Aicher: Really New Think for Old Publishers
That last one I must quote from:
I want to discuss a bit the bigger point the publishing industry doesn’t seem to be getting — they no longer hold the keys to the kingdom.
Amen!
The eBook Test 
I was also at the SXSW panel and plan to blog about it and other things on Teleread in a few days. Actually, it was a lot duller than people described it as. On the other hand, the comic book panel was intriguing, and so were several others.
By the way, thanks a lot for your recent analysis of Epub + DE. Great examples. I learned a lot!