Sci Fi Channel Aims to Shed Geeky Image With New Name
“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.
Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like “Star Wars,” they don’t think it’s science fiction; they think it’s a good movie.
“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”
Well now wait one damned minute here.
You knew what the hell the connotations of “Sci Fi” were, yet you created a channel despite the fact you hated the very people who would flock to watch it?
Now I understand why the channel turned into shit in the 90s and I tuned out:
We spent a lot of time in the ’90s trying to distance the network from science fiction
This is the attitude that’s sending newspaper after newspaper into a death spiral.
This is the attitude that’s sinking traditional book publishing.
This is the attitude that’s sending us all into the abyss with a global Quadrillion dollar fraud.
This is the attitude that must be strangled to death and never, ever be allowed to live again.
If it helps, you are definitely not alone in your feelings.
It’s enough to make me want to tattoo “scifi” on my forehead, and I’m not much more than a mild fan of the genre.