Social without the internet? Yeah, Apple haven’t forgotten about real life. They’re not led by trying to build new innovative devices, with tonnes of features and taking advantage of the latest trends in social networks. They think how the masses could use it and then they obsess over making that experience great. They think through hundreds of scenarios and make sure their technology supports how people behave. Their goal is to make the technology disappear. Far too many tech companies want to make the technology as obvious as possible.
Like every other company, Apple has to make compromises. But they choose a different set of compromises to everyone else. The camera will come later because the camera makes sense to the masses. But it isn’t their priority. Other features won’t get added at all, because Apple have decided it doesn’t fit any experience that an ordinary person would desire.
An excellent post written from the point of view of real people.
He nails exactly why the iPad will sell in the jillions.