The truth is OK Go’s fighting for its career with its hands tied behind its back.
Piss off EMI.
And from the band itself:
Open Letter From OK Go, regarding non-embeddable YouTube videos
When push comes to shove, however, we like our fans more, which is why you can take the code at the bottom of this email and embed the “This Too Shall Pass” video all over the Internet.
This is 2010. We must all give some back.