A Study In Sherlock: Apple’s Expanding Trademark

Sherlock began life for Apple as a search feature.

Apple has been expanding the purview of the trademark to encompass GPS/maps and, in the last filing, advertising and shopping!

Full trademark filings after the break.

Word Mark
SHERLOCK

Goods and Services
IC 009. US 021 023 026 036 038. G & S: feature of computer software that utilizes multiple search engines to search global communication networks and provides results ranked by relevance, with summaries, and searches hard disks by content as well as file name. FIRST USE: 19980901. FIRST USE IN COMMERCE: 19980901

Mark Drawing Code
(1) TYPED DRAWING

Serial Number
75515549

Filing Date
July 8, 1998

Current Filing Basis
UNKNOWN

Original Filing Basis
1B

Published for Opposition
July 27, 1999

Registration Number
2336753

Registration Date
March 28, 2000

Owner
(REGISTRANT) Apple Computer, Inc. CORPORATION CALIFORNIA 1 Infinite Loop Cupertino CALIFORNIA 95014

(LAST LISTED OWNER) APPLE INC. CORPORATION CALIFORNIA 1 INFINITE LOOP CUPERTINO CALIFORNIA 95014

Assignment Recorded
ASSIGNMENT RECORDED

Attorney of Record
Thomas R. La Perle

Type of Mark
TRADEMARK

Register
PRINCIPAL

Affidavit Text
SECT 15. SECT 8 (6-YR).

Live/Dead Indicator
LIVE

==============================

Word Mark
SHERLOCK

Goods and Services
IC 009. US 021 023 026 036 038. G & S: COMPUTER SOFTWARE FOR SEARCHING, COMPILING, INDEXING, AND ORGANIZING INFORMATION; COMPUTER SOFTWARE FOR ELECTRONIC MAIL AND WORKGROUP COMMUNICATIONS OVER WIRED AND WIRELESS NETWORKS; COMPUTER SOFTWARE FOR CREATING INDEXES OF INFORMATION, INDEXES OF WEB SITES AND INDEXES OF OTHER INFORMATION RESOURCES; COMPUTER SOFTWARE FOR CUSTOMIZED MAPPING OF LOCATIONS; COMPUTERIZED SOFTWARE FOR TRIP PLANNING. FIRST USE: 19980930. FIRST USE IN COMMERCE: 19980930

Mark Drawing Code
(1) TYPED DRAWING

Serial Number
78308477

Filing Date
October 2, 2003

Current Filing Basis
1A

Original Filing Basis
1A

Published for Opposition
May 18, 2004

Registration Number
2871876

Registration Date
August 10, 2004

Owner
(REGISTRANT) Apple Computer, Inc. CORPORATION CALIFORNIA 1 Infinite Loop – MS 3TM Cupertino CALIFORNIA 95014

(LAST LISTED OWNER) APPLE INC. CORPORATION CALIFORNIA 1 INFINITE LOOP CUPERTINO CALIFORNIA 95014

Assignment Recorded
ASSIGNMENT RECORDED

Attorney of Record
Thomas R. La Perle

Type of Mark
TRADEMARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

==============================

Word Mark
SHERLOCK

Goods and Services
IC 039. US 100 105. G & S: Providing online geographic information and map images. FIRST USE: 19980930. FIRST USE IN COMMERCE: 19980930

IC 041. US 100 101 107. G & S: TRANSLATION SERVICES. FIRST USE: 19980930. FIRST USE IN COMMERCE: 19980930

Mark Drawing Code
(1) TYPED DRAWING

Serial Number
78308503

Filing Date
October 2, 2003

Current Filing Basis
1A

Original Filing Basis
1A

Published for Opposition
July 1, 2008

Registration Number
3576196

Registration Date
February 17, 2009

Owner
(REGISTRANT) APPLE INC. CORPORATION CALIFORNIA 1 INFINITE LOOP CUPERTINO CALIFORNIA 95014

Assignment Recorded
ASSIGNMENT RECORDED

Attorney of Record
Lisa G. Widup

Prior Registrations
2336753;2871876

Type of Mark
SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

==============================

Word Mark
SHERLOCK

Goods and Services
IC 035. US 100 101 102. G & S: Advertising services, namely, distributing the advertisements of others via digital programming over wired and wireless networks; Promoting the goods and services of others by means of operating an on-line shopping mall featuring a wide variety of goods and services through links to the retail websites of others; Telephone directory assistance services; Providing on-line information services featuring hyperlinks to other web sites. FIRST USE: 19980930. FIRST USE IN COMMERCE: 19980930

Mark Drawing Code
(1) TYPED DRAWING

Serial Number
78308501

Filing Date
October 2, 2003

Current Filing Basis
1A

Original Filing Basis
1A

Published for Opposition
May 20, 2008

Registration Number
3591224

Registration Date
March 17, 2009

Owner
(REGISTRANT) APPLE INC. CORPORATION CALIFORNIA 1 INFINITE LOOP CUPERTINO CALIFORNIA 95014

Assignment Recorded
ASSIGNMENT RECORDED

Attorney of Record
Lisa G. Widup

Prior Registrations
2336753;2871876

Type of Mark
SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

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