Plastic Logic eBook Trademarks

Five trademarks.

Summary: Que, Que, Que, Thinair (ThinAir?), Thinaire (ThinAire?).

Full filing records after the break.

Apple Trademarks “Finder”

One day I will have to compile my own database of Apple trademark filings. I would have thought they had already trademarked “Finder.” It’s been in use since 1984!

2010 In Review

Everyone has already told you what 2009 was like.

And some think they’re telling you what 2010 will be.

I will instead tell you what 2010 was.

Seth Godin: No Power Buyers Equals Death

It’s not the rats you need to worry about

Even though his posts are short, I don’t read Seth Godin because I think most of the time he’s full of it. Not his fault. He’s a marketeer. They’re paid to be full of it. And then to convince us we should be full of it too. The “full of it” being whatever it is they’re pimping.

The above post, however, is absolutely breathtakingly and spectacularly correct.

It caused me to coin the term “power buyer” for the type of customer he’s talking about.

These are people who want what they want when they want it and are willing to pay for it.

These are the people who see the value in the things they purchase.

As opposed to most of the louts on the Net who think everything “wants” to (read: should) be free.

Which group of people can help you pay your rent and buy your food? The first or the second?

When you lose that first group of people, you’re at the mercy of the second.

And then you go out of business.

Previously here:

Guy, The Bookstores Are Already Dead

Guy, The Bookstores Are Already Dead

Fight for the public libraries.

Previously at Mike Cane 2008:

For God’s Sake, Get eBooks Going, Steve Jobs!

Previously here:

Two Down, One To Go…
Two Sentences From The Future
The Horror Of Paper Books
The Loudness Of Dust Settling

“Slow Word” Should Meet “Super-Slow Reading”

Dave Eggers Hailed as “Slow Word ” Pioneer

Slow reading

After the break is the seminal work as far as I’m concerned.