Just write something like this:
Regardless of which one it is, the key takeaway is that Publishers who think they can sell Books as Apps in the App Store are mistaken. It hasn’t happened so far and it might never happen.
From a silly ridiculous post at Kindle Review.
Which shortsightedly ignores the very real possibility of future Apple hardware — and software updates — containing reading software built-in as a standard feature.
Suddenly, everyone can buy digital books. Not just those who make the effort to determine which of the confusing selection of programs to download right now.
The eBook Test 