Barnes & Noble Nook Could Have Been Called Hoot?

That’s what the trademark filing I turned up tonight suggests!

Fission, Inc. is the beard company Barnes & Noble used to hide the Nook trademark application.

And tonight I came across what is the alternate name for the Nook.

Word Mark
HOOT

Goods and Services
IC 009. US 021 023 026 036 038. G & S: Portable electronic apparatus for displaying, receiving, reading and storing downloadable electronic publications, namely, books, e-books, magazines, newspapers, text, images, digital web site content and digital media featuring music through wired and wireless Internet access, accessories therefor and instructional manuals, sold as a unit

Standard Characters Claimed

Mark Drawing Code
(4) STANDARD CHARACTER MARK

Serial Number
77768961

Filing Date
June 26, 2009

Current Filing Basis
1B

Original Filing Basis
1B

Published for Opposition
November 17, 2009

Owner
(APPLICANT) Fission Inc CORPORATION DELAWARE c/o Corporation Service Company 2711 Centerville Road, Suite 400 Wilmington DELAWARE 19808

Attorney of Record
Kristin Werner

Type of Mark
TRADEMARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

Notice the filing for Nook and Hoot under the Good and Services description is identical:

Nook:
IC 009. US 021 023 026 036 038. G & S: portable electronic apparatus for displaying, receiving, reading and storing downloadable electronic publications, namely, books, e-books, magazines, newspapers, text, images, digital web site content and digital media featuring music through wired and wireless Internet access, accessories therefor and instructional manuals, sold as a unit

Hoot:
IC 009. US 021 023 026 036 038. G & S: Portable electronic apparatus for displaying, receiving, reading and storing downloadable electronic publications, namely, books, e-books, magazines, newspapers, text, images, digital web site content and digital media featuring music through wired and wireless Internet access, accessories therefor and instructional manuals, sold as a unit

So if you thought Nook was bad — would you have liked the Hoot?

Previously here:

Barnes & Noble Trademarks: Letter N & LendMe
Barnes & Noble Secret Nook Trademark Filing

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