People Know Hearst. They Don’t Know Skiff.

Skiff Reader – Hearst Skiff eBook Reader

What is it with these dinosaur media companies who don’t seem to understand branding?

First Time, Inc. tried to place everything under a Pathfinder name instead of its own brand.

Then ABC went and created something called the GO Network.

Now Hearst will tout something called Skiff.

You know, Hearst, naming something after a boat immediately brings to mind another famous boat:

Yeah. Good luck with that.

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