Thanks to @jane_l on Twitter for pointing me to this:
I just want to pull out these sentences:
CCA and B only sells Elf direct, non-returnable through its Web site to stores, and will not work with wholesalers or distributors.
Pitts said that when her family first wrote the book, a literary agent tried selling it to a major house but had no luck, so they decided to self-publish. To date, she and her family have not received offers to be picked up by a large publisher.
This book is four years old.
This year it will approach seven million dollars in sales.