Back in October, Gizmodo published this post: Apple to Indie Labels: iTunes LP Is Out of Your League
LPs aren’t being offered to indies and that there are only about 12 LPs being offered right now. They also said that iTunes charges a $10,000 production fee for them as well. So that pretty much edges out the indie market completely.
I was shocked by that because it all sounded so un-Apple-like. I didn’t do a post about it because I simply couldn’t believe it.
I especially couldn’t believe it because Ars Technica published this first: A peek inside an iTunes LP file
That sounded something like what developers for Palm’s webOS create, so how could Apple justify a whopping multi-thousand-dollar fee?
Apparently, someone in the telephone tag got their wires crossed because Gizmodo soon updated its post with a statement from Apple itself that it would be releasing the specs for anyone to create iTunes LP and iTunes Extras as well.
And Apple has done so.
But that still didn’t seen like the end of the story to me. Because one of the 7 Principles of Apple is to help people create. Developers are specialists, not everyday people — not “the rest of us.”
The final bit of the story came out yesterday.
Boy Genius Report published this: Apple’s iDVD getting refreshed with iTunes LP creation support?
We’ve been informed that Apple plans to completely redo their iDVD application (in addition to others in iLife 2010), and besides iDVD not being refreshed in a pretty long time, one of the reasons appears to be the inclusion of iTunes LP creation. This will allow artists (indie and major) to create a custom iTunes LP and submit it directly to Apple right from the new application that will be a part of iLife 2010.
Now that sounds very Apple-like.
And that gives me even more reason to believe that Apple will empower “the rest of us” — writers — with the ability to create digital books soon too.
Every writer out there take this advice: Stop ripping your hair out with ePub. It’s all a waste of time. You’ll have to give that stuff away next year — and even then most people won’t want to read it. Digital books are the future. See this video.
Start planning now.
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