UPDATE: Simplicit.E.Reader NOT On Sale

See Update at bottom:

Got this via email today:

So, it’s on.

This is a new eBook device unearthed over at the MobileRead forums.

This is the ordering page.

This is what it looks like:

The lack of screen specs makes me suspicious. I think it might be a paltry 240×320 — a repurposed photo frame screen.

Update:

Robin Lenz on Twitter dug up the email address of the company making this.

They said:

The product is actually not going to
release until 1st quarter of 2010.

And when I pressed about J.C. Penney allowing orders, they responded:

Apparent miscommunication. Should not be live on JCP site.

So put away your credit card, kids!