What Is Publiture?

I was following a hunch about a trademark and stumbled across one published for a company called Publiture.

There is no other news coverage of this firm, according to Google. I guess this is currently exclusive to this blog.

The thing to notice is where this firm is located: Cupertino.

Is there an Apple connection here?

We are a stealth mode startup building a service for publishing and monetizing online and mobile news content. With focus on ease of use, Publiture aims at creating a simplified news delivery and monetization experience for publishers and extraordinary reading experience for news consumers

Trademark filing:

Word Mark
MAKING NEWS WORTHY

Goods and Services
IC 035. US 100 101 102. G & S: Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks. FIRST USE: 20090201. FIRST USE IN COMMERCE: 20090201

Standard Characters Claimed

Mark Drawing Code
(4) STANDARD CHARACTER MARK

Serial Number
77750283

Filing Date
June 2, 2009

Current Filing Basis
1A

Original Filing Basis
1A

Published for Opposition
October 13, 2009

Owner
(APPLICANT) Publiture, Inc. CORPORATION CALIFORNIA 10870 N Stelling Road, #25A Cupertino CALIFORNIA 95014

Attorney of Record
Randolph L. Rhett, Esq.

Type of Mark
SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE