Oh my god. It’s getting like fleas hopping off a stray dog.
And tomorrow Barnes & Noble is due to announce its “Athena” eBook device, which somewhat resembles the Spring device scheme: eInk screen grafted to a minor color touchscreen.
All of these are due to be a passing fad. Don’t fall for them.
Want evidence this is a bubble? The price of the jetBook recently went from $299.00 to $199.00. If they could suddenly afford to cut the price by one-third, why didn’t they do it sooner to really compete? I have to wonder if they’re simply dumping their stock now in order to exit!
There are several important factors that work against buying all of these devices:
1) eInk is a rotten technology. It is. It’s slow and limited in functionality and no amount of software/hardware tinkering by Sony or anyone else can make that sow’s ear into a silk purse. eInk should be used for advertising, period.
2) Pixel Qi has a superior screen and it’s going to be here within a few months. How widespread this screen will be depends on whether or not Asus sees the wisdom in picking it up for its own eBook device. If Asus picks it up, it’s game over for all of the eInk pushers.
3) Apple will announce its mythical iTablet soon, perhaps as early as January. Yes, it will cost more — but so did the iPhone. Now the iPhone dominates. The iTablet will likewise take over the entire “print media” market, bending all of it to its will — just as the iPod did with music.
4) Digital books versus eBooks. Vook, Enhanced Editions, Disney, Electronic Arts and even the government have skipped eInk and are pioneering digital books, which are clearly superior to the lightly tarted-up text files ePub offers. ePub will be dumped — because Apple won’t settle for such an low-end abomination.
5) Consider your money to be for an investment instead of a purchase. This will put the matter in perspective. Do you want regret or satisfaction later? If you buy now, you’ll sow upcoming regret. If you wait, you will be satisfied beyond anything being offered today.
Save your money. Let all these companies spend theirs.
Prior eBook Bubble posts here:
eBook Notes For Friday October 16, 2009
eBook Notes For Thursday, October 15, 2009
Qisda (Formerly BenQ) To Do eBook Reader
Toshiba: We’ll Do An eBook Device Too!
Yet Another eBook Device: Oaxis
The eBook Bubble Coming To CES 2010
eBook Bubble Notes