“EPUB” Is A Registered Trademark

And yes, the mark is all caps. So rubes will think it’s pronounced “EP-ub.” Marketing 101 FAIL.

Word Mark
EPUB

Goods and Services
IC 009. US 021 023 026 036 038. G & S: Computer services in the nature of a XML based electronic file format standard for creating electronic books and other digital publications composed of the Open Publication Structure, Open Packaging Format and Open Container Format. FIRST USE: 20060910. FIRST USE IN COMMERCE: 20070911

Standard Characters Claimed

Mark Drawing Code
(4) STANDARD CHARACTER MARK

Serial Number
77574103

Filing Date
September 19, 2008

Current Filing Basis
1A

Original Filing Basis
1A

Owner
(APPLICANT) Open eBook Forum DBA International Digital Publishing Forum non-profit corporation D.C. 244 Fifth Avenue #2347 New York NEW YORK 10001

Attorney of Record
Erica Lazzaro

Type of Mark
TRADEMARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE

One Response to “EPUB” Is A Registered Trademark

  1. […] more, the issues go beyond aesthetics. Mike Cane correctly writes that “rubes will think it’s pronounced ‘EP-ub.’ Marketing 101 FAIL.” Exactly. If the IDPF […]

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