And yes, the mark is all caps. So rubes will think it’s pronounced “EP-ub.” Marketing 101 FAIL.
Word Mark
EPUB
Goods and Services
IC 009. US 021 023 026 036 038. G & S: Computer services in the nature of a XML based electronic file format standard for creating electronic books and other digital publications composed of the Open Publication Structure, Open Packaging Format and Open Container Format. FIRST USE: 20060910. FIRST USE IN COMMERCE: 20070911
Standard Characters Claimed
Mark Drawing Code
(4) STANDARD CHARACTER MARK
Serial Number
77574103
Filing Date
September 19, 2008
Current Filing Basis
1A
Original Filing Basis
1A
Owner
(APPLICANT) Open eBook Forum DBA International Digital Publishing Forum non-profit corporation D.C. 244 Fifth Avenue #2347 New York NEW YORK 10001
Attorney of Record
Erica Lazzaro
Type of Mark
TRADEMARK
Register
PRINCIPAL
Live/Dead Indicator
LIVE
[…] more, the issues go beyond aesthetics. Mike Cane correctly writes that “rubes will think it’s pronounced ‘EP-ub.’ Marketing 101 FAIL.” Exactly. If the IDPF […]