Do you know the generic campaign the book trade should have? One that stresses book ownership. Why is it only in the film world that we see signs saying: ‘Own it now on DVD?’ Why don’t we ever see that for books? I’m partly playing devil’s advocate here. We all know the reasons. With very few exceptions – Harry Potter, a new Hannibal Lecter title, perhaps – there just isn’t the ‘must have’ quality to books.
Some days I wonder if what I see on the Internet is actually from a different planet than the one I
am imprisoned on am trapped on exist on try to live on.
Let me put things in perspective for all of you.
Walking to the store a few weeks ago (when the weather wasn’t miserably cold!), I passed by a guy in his twenties hanging out in front a building. In the hallway was a young girl, perhaps fourteen or so. He saw she had a book in hand. It went like this:
Him: What are you doing with a book?
Her: Reading it.
Him: Reading it?!!?
Her: I like it.
Him: You’re a bookworrrrrm? Is that what you want to be? A bookworrrrrm?
Yeah, so that shit about a ‘must have’ quality to books? Where I am, there isn’t even a ‘must have’ quality to reading.
Welcome to the real world, jack.
Now deal with that first.