Sony Reader: Fondle Or Pre-Order

Sony Press Release: NEW SONY STYLE STORE OPENS ITS DOORS WITH EXCLUSIVE PREVIEW OF SONY READER DIGITAL BOOK

GLENDALE, Calif. – Oct. 6, 2008 –Sony Electronics is opening a new Sony Style store, located at The Americana at Brand in Glendale, Calif., and offering a first look at the new Sony Reader Digital Book. The new model, PRS-700, incorporates an interactive touch screen display for the most intuitive digital reading to date.

“The new Reader Digital Book allows consumers to carry the reading material they want in a convenient format that fits into their on-the-go lives.,” said Steve Haber, president of Sony’s Digital Reading Business Division.

The Sony Style stores will be the first place where consumers can test drive as well as pre-order the new Reader beginning next week.

If you’re not near a SonyStyle Store, it can be pre-ordered via the SonyStyle site now:

Click = big

Be prepared to exercise patience. Note the availability date:

Sony Reader: Two Videos

Update: As of October 11, 2008, the videos seem to have been taken down. I have no idea why. I will, however, keep the screensnap. And if I find other videos, I will update this post with a link to the new post.

Update 2: New post with a video.

I found these by searching Twitter.

Both are the excellent handiwork of Jakub Kanczugowski.

This first one in quick clippage does a tour of many features of the new PRS-700:

Vimeo embed code deleted.

This second one shows the unveiling of the Reader Revolution campaign here in New York City at DataVision, with some rare behind-the-scenes footage:

Vimeo embed code deleted.

I’ve grabbed this screensnap from the second vid:

This is Jim Malcolm, Sony’s Director of Corporate Marketing for Mobile Lifestyle Products. The Reader Revolution campaign is his baby. Well done, Jim!