NEW YORK, Jan 20, 2010 (BUSINESS WIRE) — The New York Times announced today that it will be introducing a paid model for NYTimes.com at the beginning of 2011.
The new approach, referred to as the metered model, will offer users free access to a set number of articles per month and then charge users once they exceed that number. This will enable NYTimes.com to create a second revenue stream and preserve its robust advertising business. It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven Web.
And how precisely is this going to work?
This is what you do instead.
You create a daily New York Times Lite. It summarizes everything. This Lite version is absolutely free. And you let everyone link to it — because this is marketing.
For people who are enticed by a summary and want to read further, that’s when you stick up the gate and demand payment.
Your meter will be shredded within hours of its appearance.
Really, do you guys just want to continue to bleed to death?