Skiff Reader – Hearst Skiff eBook Reader
What is it with these dinosaur media companies who don’t seem to understand branding?
First Time, Inc. tried to place everything under a Pathfinder name instead of its own brand.
Then ABC went and created something called the GO Network.
Now Hearst will tout something called Skiff.
You know, Hearst, naming something after a boat immediately brings to mind another famous boat:
Yeah. Good luck with that.
